
A Manchester-based indie singer-songwriter finds himself on an unexpectedly public quest to locate a girl he met briefly at the student union, his romantic prospects derailed by a single erroneous digit in her phone number. Convinced the mix-up was unintentional, Owen embarks on a campus-wide search, posting notices in a bid to track down his mystery contact.
His pursuit catches the attention of an American psychology student also named Emily, who offers her assistance with ulterior motives – she intends to use Owen as a case study for her thesis. Her proposed solution involves emailing all 318 Emilies enrolled at the university. The mass message divides the student body: some dismiss him as a cautionary tale about online desperation, while others celebrate his earnest romanticism. Owen unexpectedly becomes a viral phenomenon, derisively dubbed "email guy" across campus social channels.