The Traitors, a television phenomenon that returned for a new series on Thursday, has spawned a thriving industry of immersive events at historic castles across the UK. The show, featuring celebrities such as James Blunt and Maya Jama, revolves around deception and deduction. Although Ardross Castle, where the show is filmed, does not offer accommodation to the public, this has not deterred fans from seeking out their own versions. Estate owners have capitalised on the trend, offering everything from day-long activities to lavish weekend packages. The events are designed to replicate the show's atmosphere of suspicion and strategy. Participants can expect a similar level of drama and intrigue.
Specialist companies like Celtic Castles and GOTO Events have developed tailored experiences that include missions, a host reminiscent of Claudia Winkleman, and the opportunity to play as either faithfuls or traitors. Pricing varies considerably: day events cost a few hundred pounds, while a three-night package at Rothes Glen Castle is priced from £4,388 per room. For those seeking an exclusive-use property, a weekend for 30 people can cost as much as £30,000, according to Roger Masterson of Celtic Castles. The demand has been sustained since the show's inception, with organisers reporting no sign of abating. Corporate groups are among the most frequent customers, using the events for team-building exercises. The experiences are often fully booked months in advance.
The surge in Traitors-style events is proving a boon for the upkeep of Britain's crumbling castles, many of which require expensive repairs. Owners are entering the hospitality market to generate funds for essential maintenance, such as replacing roofs. The current series of The Traitors, which began on 2 October and concludes on 30 October, features celebrities competing for charities. The show's enduring appeal continues to fuel interest in these immersive experiences, ensuring a steady stream of revenue for castle owners and event companies alike. Without this income, many historic properties would struggle to survive. The trend shows no signs of slowing down.