
Oura is a company. They made a new ring. It is very small. The ring is 2.28mm thick. It looks like jewelry. The ring tracks sleep. It tracks stress too. It tracks heart health. The ring costs £399. Plus £5.99 every month. People can buy it now. Ships start on 4 June.
Oura started in 2013. They sold 5.5 million rings. People in 150 countries wear them. Five million people pay each month. The company made one billion dollars last year. Now they are worth eleven billion dollars. They will sell shares soon. This is called an IPO.
The smart ring market is growing fast. Four million rings shipped in 2025. The Football Association uses these rings. US Soccer uses these rings too. Many sports groups work with Oura.